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Life After COVID-19

How The Retail Industry Is Forever Changed

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The report analysed 8 retail industries, 31 segments, 8,220 profiles, and 339,930 postings from social media and e-commerce platforms in Malaysia over a span of 105 days from 1 January to 14 April 2020 to see how the industry has been impacted by the pandemic and the government-decreed Movement Control Order (MCO), as well as the digital transformation or lack thereof that has subsequently taken place.

The report also offers unique insights into the Malaysian market, highlighting the impact of the MCO on consumer behaviours and habits; effects on different segments of the retail industry and how the industry players have reacted; as well as changes in the social influencers landscape.


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